Professional NFL wide receiver Torrey Smith became involved with the “Take a Minute Save a Life” campaign when his natural hair care stylist, Malaika-Tamu “Loc Mama” Cooper, brought up the program to him. They both are featured in this new PSA describing the ease of registering to become a donor.
Within the first week of the paid fall campaign on WBAL-TV (NBC) and WJZ-TV (CBS), the foundation has been receiving touching note after note from viewers whose lives have been impacted by organ, tissue and eye donations, expressing how moved they have been by Torrey’s involvement.
The following year, GKV asked us again to help craft an emotional piece on the amazing story involving the grandparents of an organ donor meeting the life their grandson saved.
Creative Director: Chris Stark
Copywriter: Hugh Carson
Broadcast Producer: Kelly Gould